WMS Slots Williams Interactive, better known WMS has been producing quality gaming equipment for many years. Some of the products developed by the company have played a major role in transforming the gambling trend from standard mechanical slots, to games that are designed with different intellectual properties. In addition, WMS is also famous for creating new innovative ways to decide payouts. Since the latter stages of the nineteenth century, the themes of the reels of mechanical slots were limited to horseshoes, the Liberty Bell, fruits, card suits, black bars and stars and bells. With the introduction of Reel ‘em In, WMS displayed its ingenuity by launching multi-coin and multi-line secondary bonuses. As time passed, the company began to come up with other licensed themes, starting with Monopoly, and thus significantly increased its sales as well as profits. WMS derives 70 per cent of its revenues from customers in the US. The field services, development and sales offices are located across the US, while its international facilities are situated in many countries including Australia, Canada, India, China, South Africa, Mexico, Spain, the Netherlands, Argentina, Austria, and the UK. ![]() ![]() Gaming Products by WMS A close look at the gaming products designed by WMS will point to changing demographics – a phenomenon that reflects the ever changing trends in the gambling industry. Since video games are appealing to younger players who are on the lookout for challenging experiences mentally as well as physically, as well as women who are over 50 years of age, WMS has capitalized on this fact and created some truly fantastic machines that incorporate flat LCD display screens, full-color animated images, and surround sound systems to deliver a variety of experiences. The Williams Interactive slot catalogue also includes the G+ series - a set of video slots, poker games, mechanical reels, video lottery terminals, and the Community Gaming network of interconnected slots. By 2010, the company started offering its online gaming options to people over 18 years of age in the United Kingdom. A year later, players who were aged 18 years and above could access WMS’ online games in the United States. During the following year, the company joined forces with LAG (Large Animal Games) and incorporated many of its own slot games into themes revolving around cruise ships. This game application is a hit among users and is called “Lucky Cruise.” Players who engage in Lucky Cruise can enlist their Facebook friends and ask for help and collect “lucky charms” – the prizes offered instead of cash. Playing this game is similar to engaging with an ordinary slot machine. However, there is a thing called “light strategy component” that makes the game ideal for free play. WMS faced a rather difficult period in 2012 when the company experienced a decline in revenue from the casino industry, which seemed to be contracting at the time. As a result, WMS expanded its horizons and ventured into mobile devices, creating games for mobile platforms and concentrating on increasing its offerings to the online market. Unique Slot Technologies Designed by WMS WMS has created many impressive gaming technologies over the years. Transmissive Reels was the first of such technologies. It is a gaming platform that has video animations emerging on and over the mechanical reels.
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